The Great British Florist – How British are we?
Here at GBF we obviously think we’re great (yes, we know we lack modesty ☺), but just how British are we?
Well firstly we are based squarely in the British countryside, in the deepest rural depths of the beautiful county of Herefordshire.
Secondly we love to promote home-grown British flowers. We have nothing against imported flowers – in fact we use them ourselves, - BUT at the moment only 10 per cent of the flowers sold in the UK are actually grown here. This is despite our fabulous reputation for gardens and growing. Yep - our British flower industry has been virtually wiped out over the last 40 years - but we are helping lead a real resurgence of #grownnotflown flowers that helps reduce flower miles and most certainly helps with the diversity of the countryside in terms of business and environment. (Bees love British Flowers!)
YES, BUT HOW BRITISH ARE YOUR FLOWERS?
Posies and Bouquets containing British blooms:
ALL our hand-tied fresh posies and bouquets will contain British flowers and/or foliage and we will put a stem count stamp on the wrapping so that the recipient of our flowers will know how many were grown in the UK (please note, this quantity will depend on the design, weather and the season, - but rest assured that we will always include as many local flowers or foliage as we possibly can).
100 per cent British flowers:
Throughout the year we always have a selection of homegrown flowers. Some of these grow in our walled garden and others are sourced direct from flower farmers throughout the UK and are completely traceable back to farm level. If you love the idea of really gorgeous country flowers with the absolute minimum flower miles then simply choose one of our 100 per cent UK-grown designs and we will use whatever flowers and foliage we have. To achieve this you will need to trust us and Mother Nature in terms of type and colour of the arrangement but we can guarantee it will be gorgeous, nostalgic and natural.
Q and A
Q: Are ALL the flowers you sell all grown in the UK?
A: NO. You can choose our ALL British designs of course. Otherwise the quantity of #grownnotflown stems in each design will vary, depending on design, season and weather. There will ALWAYS be some British Grown stems in your fresh bouquets and posies and we are keen to put in as many British flowers as possible. To this end we will stamp the amount of British stems we have included in your arrangement on the packaging.
Q: Why don’t you sell ALL British Flowers – after all you are called The Great British Florist?
A: It’s just not that easy… We are campaigning for an accreditation scheme to help ensure the provenance of British flowers. Until then we have agreements on traceability with several growers and buy all year round (subject to availability). At the same time we grow our own flowers and foliage and forage on the farm but there is a limited supply in terms of quantity and variety so we supplement with other flowers. Between April and October a HUGE proportion of the blooms we provide will be grown in the UK but less so at other times. If you want ALL British blooms choose the arrangements clearly marked 100 per cent British.
Q: Do you have a shop?
A: No. You can pick flowers up from the farm between 9am and 5pm Monday – Friday but we don’t have a shop. This means our overheads are reasonably low and we can offer fabulous value for your flowers all year round with minimal waste (and we’d be really bored in a shop…)
Q: What do you grow on the farm yourselves?
A: Our farm is a mixed family farm so we have beef cattle and grow many crops for seed . For our floristry we harvest our own wheat and barley and dry it on the farm and use the hedgerows for foraging. We have a walled garden with a huge variety of plants but have recently planted roses, herbs, tulips and grasses for cutting. Our cutting patch is a work in progress but see our blog for this year’s efforts and cropping plans.