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GBF in the Daily Telegraph!

Well this is Blooming Lovely! Heather was interviewed for the Daily Telegraph last week about the Online Wedding industry.

We are featured in a lovely half page spread in the Festival of Business column for the Friday, 29th August paper. The article, which is part of a series looking at mid-sized businesses with ambitious plans, covers a few other businesses but largely features the Great British Florist. Also featured are a selection of our stunning photographs by All Seeing Eye Photography. http://www.allseeingeye.uk.com/

The article reads; "Farmer and florist, Heather Gorringe, the managing director of the Great British Florist says many brides want ethical and local sourcing. "Buying flowers through traditional florists means they are coming from countries such as Ecuador or Kenya and then sorted in the Netherlands which is very efficient at distribution" she says. "But that doesn't work for brides who want to be green." The Great British Florist is part of Wiggly Wigglers, a website selling country living products such as mealworms for wild birds and goat socks, which one the Marketing Trailblazer accolade at this years Growth Accelerator awards - the Government-backed scheme that provides small businesses with a mentor and grants. The Great British Flowers business is blossoming. "We have gone from doing two weddings a week to 11" says Gorringe. "Our brides are not bridezillas. We cannot match both colour and stem as you would get if you ordered flowers that are shipped from all over the world." But that's what keeps her flowers competitively priced. "For many of our brides we provide headdresses, buttonholes and bouquets, but our blogs and video diaries help the brides arrange the big centre pieces themselves, cutting down the cost."