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Grown Not Flown
Flowers Direct From Our Farm
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Mission Statement

The Great British Florist – who we are, what we do and what we promise

Here at GBF we aim to be great, British, florists.

We pledge to deliver the very best – whether that’s the best quality, service, value or provenance to all of our customers and to be open, honest and transparent in our dealings with them and our suppliers.

We are proud to actively promote British flowers. Not only are flowers that are #grownnotflown kind to the environment, they are fresh, scented and are naturally beautiful. Buying British flowers means we are supporting British growers, many of whom are small, independent businesses and of course helping to lower flower miles - because at the moment only 10 per cent of the flowers sold in Britain are actually grown here.

All our staff are professionals; approachable and trustworthy experts, who will always work very closely with clients and can offer the very best advice and support, ensuring that customers get exactly what it is they are looking for – from a simple posy to glorious flowers for a whole wedding. We are design innovators and many of our customers return time and again because we can deliver the wow factor they are seeking from their floral displays. We are constantly updating and upgrading our skills and knowledge to be at the cutting edge of artisan floral design. We will always aim to deliver what our customers want, in an efficient and effective manner; never, ever, compromising on quality.

We promise a consistent service, guaranteeing quality of products and delivery and will strive to get it right first time, every time.

One of the things GBF customers love is our clear pricing structure… you always know what you are getting for your pennies and there are no hidden extras. Whether you buy a buttonhole or the flowers for a funeral or a wedding our pricing policy is straightforward and upfront and our team works hard to ensure that you can order everything online quickly and simply or if you’d prefer to discuss your requirements with a real live human floral expert then you can telephone us.

We are also committed to having as little negative impact on the environment as we possibly can, and constantly look for ways to improve how we do things. We also strive to have a positive impact on our communities and offer support wherever possible. We are proud supporters of Rotary and all three directors are members of Hereford City Rotary Club.

If ever things don’t quite go to plan we will always investigate thoroughly and should we identify areas that need to be changed or improved we will do that – and make sure everyone who needs to be is involved in every stage of the process.

We aim to be one of Britain’s top businesses in our sector and to always be that little bit different – that little bit better. And we want to make sure we – and you – have fun as we work together.

Just wanted to say thank you so much for the lovely bouquet of flowers that you sent to my daughter today. She's been shielding since February so these made her day. She was delighted that there were no lilies in the flowers as she suffers with hayfever. Thank you - Helen P

Just to say a lovely thank you for the beautiful arrangement of flowers for the funeral sheaf I ordered for my fathers funeral. He was 91 and always interested in the environment and wildflowers. The arrangement was just perfect. Many thanks once again - Magda B

My family arranged for you to deliver flowers for my birthday last Monday and I have to say that they are the best flowers I have ever received! After a week they are still looking amazing and are likely to do so for several days yet. Thank you very much! - Mary B